"This was particularly frustrating as we are the Official Stringers at Wimbledon and string rackets for the champions every year, many of whom will only play with Bow Brand strings!

With a primary focus on our sports market, Ark initially completed a full re-branding exercise and subsequently developed an integrated marketing campaign designed to position us in the market and drive key international product sales in the US and Australia.

Now all our market communications activity is considered in line with the brand values we have developed. A new web site, which forms the central hub of this activity, has generated over 1000 sales enquiries to date and has facilitated our on-going dialogue marketing programme, allowing us to continually talk to our customers. Integrating this with a carefully targeted advertising and direct mail campaign and new packaging development our sport strings sales have already increased by 25%".